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ABOUT MONISHA JAISING

Armed with Bachelor of Arts Degree (Magna cum Laude) from The American College of Applied Arts (London) and Honors in Fashion Illustration from The Royal College of Arts (London), Monisha Jaising launched her eponymous label through the multi-brand retail store, Ensemble in/around 1990. She is one of India’s first and foremost fashion designers, and was also one of the first to exhibit and retail through Ensemble. Monisha Jaising is also considered one of the pioneers of Indian Fashion.

After retailing successfully from prominent boutiques and stores across other continents and home turf alike, the forerunner of Indian designer prêt hit the runways when the country’s fashion weeks came into existence in the early 2000s.

In the past two decades Monisha Jaising has established herself as one of the country’s most recognized fashion talents; she is credited with reinventing the kurti, an Indian woman’s wardrobe staple.Her colours and designs are inspired by India and her travels to exotic places.

She is extremely passionate about art, music and modern architecture, but “India” has always been her strongest source of inspiration.

Monisha Jaising, the label stands for the philosophy that the designer believes in, which is that of luxury expressed in a contemporary, fresh and edgy way. The brand is marked by the duality of the designer’s personality, and includes beautifully cut garments, which are highlighted by exquisitely drawn prints and embroidery. The finest and luxe fabrics are used in every garment to bring out an amalgamation of intricate techniques and uniquely draped silhouettes. The ethos of the label lies in “Redefining luxury” for people all over the globe. Monisha has always created for the young, sexy, modern and achieving woman. Her clothes have a character that is inherent, and not defined by either local aesthetic or global trends. They are made for confident women who are comfortable in their own skin and who are not looking for external validation. Today, the multi-dimensional brand encompasses luxe sportswear, eveningwear, bridal couture, resort-wear and luxury kidswear.

To buy a “Monisha Jaising” is not to buy solely into seasonal excitement, but is to make a permanent and extremely luxurious aesthetic move!

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