Monisha Jaising launches her first ever affordable ready to wear line “Cruise by Monisha Jaising” online and in stores on 14th July, 2016, starting at Rs. 2950/-.
She has used a wide spectrum of electric colors such as chili pepper red, cilantro green, violet tulip. Flashing prints channel a Californian 70’s, early 80’s vibe. Asymmetric lines, wraps, semi precious stones create a sensuous undertone and a counterbalance of firecracker colors and exotic motifs elaborate the designs.
Jaising has worked around a sense of lightness and ease with precious fabrics such as silk, crepe de chine, Habutài silk, natural cotton, voile etc.
She adds new ath-leisure styles, which comprise of t-shirts, track-pants, and sweatshirts for both adult and kids.
The line unfurls a wardrobe for the good life of Sunday garden parties, picnicking at the racetrack or cruising on the sailboat. There are go-to pieces for the urban professionals; light statement blazers, tiny floral print shirts and blouses, denims, pinstriped shirts with ethereal motifs.
Monisha Jaising’s goal is to create an ideal wardrobe for modern women with a multifaceted character. The focus is kept on beautiful fabrics and flattering forms.
“Cruise By Monisha Jaising” oozes quiet luxury and casual ease. The capsule collection resonates a personality without shouting.
(Follow @cruisebymonishajaising on Instagram)